The seminal book blue ocean strategy has sold over 3. This is a book summary i have written originally as part of the assignment for my harvard innovation and entrepreneurship class. Blue ocean strategy blue ocean strategy is a business strategy book published in 2005 by harvard business school publishing corporation in united state of america, it was written by w. Blue ocean strategy proposes that businesses can have more success by creating a blue ocean, rather than trying to compete in the red ocean the traditional market space that is filled. How to create uncontested market space and make competition irrelevant. This book brings the best of those articles together all in one place. Then you can start reading kindle books on your smartphone, tablet, or computer no kindle device required. Written by the business worlds new gurus, blue ocean strategy continues to. It is being published in a recordbreaking 46 languages and is a bestseller across five continents. Achieved via the delivery of features that have a highest marginal benefit to customer needs. Essay on blue ocean strategy a marketing book 1053. While the book is aimed primarily at large, traditional businesses, our book club members managed to scale some of the advice to fit our needs.
The economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. The most appropriate unit of analysis is the strategic move, the set of managerial actions and decisions involved in making a major marketcreating business offering. Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy. His book blue ocean strategy, coauthored with renee mauborgne, has sold 3. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. The blue ocean strategy book has been sold over 3,5 million times, was published in 43 languages and is a bestseller across five continents. In this article you will learn how to make your competition irrelevant and have sales and profit.
A global bestseller and one of the best business strategy books available, blue ocean strategy challenges everything you thought you knew about strategic. Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, blue ocean strategy addresses this question and provides a systematic approach to drafting and implementing your own blue ocean strategy. Blue ocean strategy is the result of research by professors w. Its authors, insead professors w chan kim and renee mauborgne, continued their steady progress up the thinkers50 list, finishing second to christensen this year. Blue ocean strategy displays an orderly way to deal with making the challenge unessential and traces standards and instruments any organization can use to make and catch their blue seas. Value innovation value innovation is created in the region where a companys actions favorably affect both its cost structure and its value proposition to. Profitworks is a company built on the values of integrity, hard work, doing things better than they have ever been done before and the utmost. So powerful is blue ocean strategy, in fact, that a blue ocean strategic move can create brand equity that lasts for decades. To address these questions, we turn to the strategy canvas, an analytic framework that is central to value innovation and the cre ation of blue oceans. While this came in appendix a in the book, this is a good time to cover three industries with repeated blue ocean creation. The premise of blue ocean strategy is, as stated on page 4, red oceans represent all the.
Made by group d of the minor global trendwatching 2015. Blue ocean strategy is a book published in 2005 and written by w. Chan kim and renee mauborgne who studied over 150 strategic moves made between 1880 and 2000 in more than 30 industries. You can discover how much you know about it, including why it was first considered confrontational, by using the quiz. Blue ocean strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Each industry underwent continuous upheaval, each time spurred by a blue ocean strategy that 1 reduced factors unimportant to buyers, 2 increased factors important to buyers, 3 expanded the market.
Their book teaches readers how to create uncontested markets for. Pros and cons of blue ocean strategy essay example. Blue ocean strategy is about creativity and finding new markets that allow a company not to get involved inand bogged down byhyper competition, said w. But, contrary to the approach of ocean strategy, should do so by thinking about market environment shifts, how these could impact customer sets, and whether those. It is being published in a recordbreaking 44 languages and is a w. Embraced by organizations and industries worldwide, blue ocean strategy is a global phenomenon that has sold over 4 million copies, is published in a recordbreaking 46 languages and is a bestseller across five continents.
Chan kim and renee mauborgne are both professors of strategy at insead business school, france, and are both fellows of the world economic forum. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. How to create uncontested market space and make competition irrelevant, is a market space that is undeveloped, and untapped by competitors. Summary of the first four chapters of the international bestseller blue ocean strategy. Blue ocean strategy is the most successful book on business masterplanning.
Furthermore the blue ocean strategy was awarded with. Renee mauborgne blue ocean strategy how to create uncontested market space and make the competioion irrelevent book summary background authors w. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. In this summary, well give a synopsis of the key concepts, tools and tips from the book. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking away from the competition. Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. What is blue ocean strategy about blue ocean strategy. Use features like bookmarks, note taking and highlighting while reading blue ocean strategy, expanded edition. This blog article is a overview of some of the key points of the book by w. This is a business strategy book, more real and less fiction.
The metaphor defined in the book is that many companies compete with their rivals in bloody red oceans. In short you need to create your own blue ocean strategy. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. Blue ocean strategy is the bestselling book which launched a worldwide revolution in business strategy. There are many pros and cons of this strategy the main and considerable advantage of this strategy is the first mover benefit in terms of market penetration where the companies. Chan kim and renee mauborgne, the writers of the 2005 book blue ocean strategy. Chan kim and renee mauborgne in the indie business book club. How to create uncontested market space and enter your mobile number or email address below and well send you a link to download the free kindle app. The strategy canvas is both a diagnostic and an action framework for building a compelling blue ocean strategy. Blue ocean strategy including examples and pdf download. Blue ocean strategy paper blue ocean strategy is a book written in 2005 to provides readers the ability to no fight against their competitors brands but rather develop ones brand in what some would call a neglected or unusual market place. The authors stress that value and innovation must work together simultaneously in order to develop a blue ocean strategy. It was clear from the outset that the authors were on to something special. First published in 2005, it was updated and expanded with fresh content in 2015.
Blue ocean strategy at frances insead business school 1468 words 6 pages. How to create uncontested market space and the make competition irrelevant 2005. Tru group inc blue ocean strategy belongs in the dead sea. Pros and cons of blue ocean strategy essay sample blue ocean strategy makes the competition irrelevant by creating a new market space where there is no competitions. This international bestselling book sold more than a million copies in its first year of publication, and has. Blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs. Blue ocean strategy is a groundbreaking book on opening up uncontested markets. In the international bestseller blue ocean strategy, w. To create a blue ocean strategy, organizations must be committed to value innovation. For more on these authors and their new book, blue ocean shift, see.
Blue ocean strategy is the most successful book on business masterplanning the economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. Buy blue ocean strategy, expanded edition revised ed. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was. The blue ocean strategy reader goodreads share book.
Blue ocean strategy is a business strategy book, first published on february 3, 2005 by the harvard business school press. Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of strategy and international management at insead. Overview of the blue ocean strategy 3665 words bartleby. Just so you know, the ceo library may collect a share of sales or other compensation from the links on this page. Management can and should be visionary in formulating strategy. There are two types of oceans in this world, according to authors w. A milestone work that overturns the customary pondering system, this top of the line business book diagrams an intense new way of winning whats to come. I was also surprised that this book was real page turner even though i read it in. Instead of fighting headon with your competitors, how do you create uncontested market space and make the competition totally irrelevant. The blue ocean strategy was published in 2005 and authored by w. Embraced by organizations and industries worldwide, blue ocean strategy is a global phenomenon that has sold over 4 million copies. An introduction to blue ocean strategy mba knowledge base. A blue ocean, as used in the title of this book and strategy, is basically uncharted territory in the business world.
Download blue ocean strategy pdf including examples. Value innovation strategy competes in an uncontested market space. How to create uncontested market space and make the competition irrelevant. The book the origin of the terms red and blue oceans comes from blue ocean strategy how to create uncontested market space and make the competition irrelevant.
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